CEMAL YKSELEN PAZARLAMA ILKELERI PDF

6 Jean Jacques Rousseau, Toplum Sözleşmesi ya da Siyasi Hukuk İlkeleri, çev. .. garan- tisi olduğunu görmekte ve “yükselen burjuvazinin” ve “toplumsal eşitsizliğin” 52 Cemal Bali Akal, Modern Düşüncenin Doğuşu: İspanyol Altın Çağı, güvenlik dışılaştırma, pazarlama ve ekonomik güvenlik; piyasa hiyerarşisinin. LOJ , PRINCIPLES OF MARKETING, COMPULSORY, 3, 0, 0, 4 Cemal Yükselen, Pazarlama-Ilkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara. Classified ads of new Marketing books and Information & Reference Books books are on with cheap prices Dr. Cemal YÜKSELEN (Kargo Dahil) # Pazarlama İlkeler ve Yönetim- Zafer Erdoğan # .

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Lectures and presentation of student assignments. Explaining the importance of defining the data correctly in the research process. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern ykse,en strategies. Mode of Delivery Face -to- Face. Explaining the terms; data, information, primary and secondary sources.

Offered By Logistics Programme. Transfering the use of data, information and knowledge in research.

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Explaining the concept of research and defining its importance in the field of pazarlamx communications. Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.

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The course consists of the following topics: Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Language of Instruction Turkish. Term or Year Learning Activities. Prerequisites and Co-requisites None. Explaining the research process by marketing communication research models.

COURSE UNIT TITLE

Defining the research process by marketing communication research models. Work Placement s None. Introduction to marketing communication research methods and teach the students how these will be used in the business world. Course Policies and Rules To be announced. Defining the method of interview in marketing communication research.

Assessment Criteria To be announced.

Understanding the importance of research, marketing research and marketing communication research. Ykselej enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.

Understanding and being able to use qualitative and quantitative research, positivism and post-positivism. Contact Details for the Lecturer s suhal. Offered to Logistics Programme. Understanding and being able to use the models and processes of marketing communication research. Office Hours To be announced.

EGE ÜNİVERSİTESİ Lifelong Learning Programme

Ilkeleru the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.

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Recomended Optional Programme Components None.

Defining; marketing research, marketing information systems, marketing communications. Cekal Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.

Weekly Detailed Course Contents Week Theoretical Ikeleri Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, pazarlaam and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.