Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) — Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by “the father of advertising,” David Ogilvy.
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No partnership can fructify without candour on both sides. Add to that overt misogynistic comments and outdated rules for creating advertising, and this book took me straight to Yawnsville. A combination of mouth-watering photographs and specific instructions has brought the best results for British, American and Puerto Rican tourism.
Since advertising is my field, I took some practical pointers from this book, and also heard some of my own instincts confirmed you have to love your clients like family, buy their products, etc. You will also learn about how to advance your career by developing strong relationships with your clients as well as with the people you work with. Be that as it may, this is a book well worth reading, if only because so much of it is relevant today, if you know where to look.
The consumer isn’t a moron, she is your wife. May 24, Josh rated it it was amazing Shelves: Jun 04, Alan Kercinik rated it really liked it. Home Contact Us Help Free delivery worldwide.
No advertising agent can serve two masters. The advertiding problem is that manufacturers of package-goods products, which have always been the mainstay of advertising, are spending twice as much on price-off deals as on advertising And read his stories about counseling clients to find out how to serve best interests.
Confessions of an Advertising Man
One thing that stood out is that Ogilvy states that he always practices before making a presentation to a client. This article about a book on business is a stub. First published inthis seminal book revolutionized the world of advertising and became a bible for thes ad generation.
Jul 18, Rebecca rated it it was amazing. Look at his Hathaway shirt ads to find out how to create a character that could be a brand’s social voice.
This is a mistake. Creative genius or not, David Ogilvy was a bit too pompous for my taste. I conclude that if you don’t show it, there’s no point in saying it. I do realize that this should have been expected, to a certain extent, yet I found it somewhat disappointing in crucial content. I would love to know what the thought about things. What this allows him to do is to set out his wares and talk about the integrity, talent and business understanding that he could bring to the table.
One — observe the advertisements around you. I know it was ogilvyy, but apart from a couple of little gems within, the work of this outdated, egotistical, misogynist sociopath needs to be locked in a time capsule and shot into oute Never before have I so wanted to throw a book across the room whilst reading it.
Some agencies pander to the craze for doing everything in committee. I recommend the chapter on how to be a good client to anybody responsible for outsourcing part of their business operations.
Having always been fascinated by advertising, this book was on my list of adverrising buy. Goodreads helps you keep track of books you want to read. But I regard the aevertising for new clients as a sport. I like to succeed in public, but fail in secret.
Confessions of an Advertising Man – David Ogilvy – Google Books
He did not believe in hawking products that he didn’t believe in. I work at Ogilvy. The trick is to recognise the great occasion when it presents itself. One of my partners owes the rapidity of his ascent to the fact that he went bald when he was thirty, and another had the good fortune to become white-headed at forty.
It was inspiring to work under a supreme master.
A recommended cofessions and perceptive read in the areas of advertising, and influence. Probably the best book I’ve read in years. By continuing, you agree to our Terms of Service. Ten minutes after crossing a potential hire’s threshold I can tell he has a richly furnished mind, what kind of taste he has, and whether he is happy enough to sustain pressure. He never “wings it” or goes unprepared to any meeting or presentation even at that level where you would think he has developed a strong “intuition”.
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