Agenda ITC e-Choupal: An Introduction, 1 Stake holder Analysis Comparison of ITC’s Supply chain of Soya bean before e-Choupal Initiative. ITC is one of the country’s biggest foreign exchange earners (US $ billion in the last decade); ‘e-Choupal’ initiative is enabling Indian. ITC eChoupal Initiative Essay. Words 6 Pages. The eChoupal has provided the services that increase efficiency of all stakeholders along the value chain.

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The sanchalak bears some operating cost but in return earns a service fee for the e-transactions done through his e-Choupal.

ITC e-Choupal eco-system

The system saves procurement costs for ITC Limited. This helps farmers improve the quality of their products, and helps in obtaining a better price.

This page was last edited on 5 Aprilat The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete.

ITC e-Choupal’s achievements have been well documented as case studies in premier institutions like the Harvard Business Initjative, references in World Bank reports and in eminent publications like The Economist.

The ITC eChoupal Initiative by Sean Messenger on Prezi

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By using this site, you agree to the Terms of Use and Privacy Policy. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

If notability cannot be established, the article is likely to be mergedredirectedor deleted. Its services reach out to more than 4 million farmers in over villages through kiosks spread across 10 states. This article has multiple issues.


There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. The topic of this article may not meet Wikipedia’s notability guidelines for companies and organizations. Views Read Edit View history. Agricultural marketing in India E-commerce in India.

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The computer is housed in the sanchalak’s house and is linked to the Internet via phone lines or by a VSAT connection. Articles with topics of unclear notability from June All articles with topics of unclear notability Company articles with topics of unclear notability Wikipedia articles in need of updating from August All Wikipedia articles in need of updating Articles with multiple maintenance issues.

The ITC e-Choupal initiative has emerged as an efficient two-way channel for a variety of goods and services, raising farm incomes and making farming more profitable.

ITC e-Choupal eco-system

ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited. This article needs to be updated.

Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention.

A network of village internet kiosks – e-Choupals – enable even small and marginal farmers in initiativr India, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices – improving their competitiveness and capacity to manage risk.

Even small farmers have gained from the initiative. Farmers can get real-time information despite their physical distance from the mandis. Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.


ITC e-Choupal eco-system The ITC e-Choupal initiative is a powerful illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities. Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers.

Let’s put India first”.

The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information.

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. Retrieved from ” https: This endeavour also includes the Swasthya Choupal initiative that focuses on enhancing awareness on maternal and child care through a network of Village Health Champions. The Company leverages the e-Choupal platform to support holistic development of rural communities in and around e-Choupal catchments through a number of initiatives – dairy management, agarbatti manufacturing and skills development – aimed at stimulating non-farm incomes otc creating sustainable livelihood opportunities.

The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation.

The ITC e-Choupal initiative inotiative a ehoupal illustration of a unique and innovative model that delivers significant societal value by co-creating rural markets with local communities.